Growing up

Launching a paid version

Friends, for reasons I explain below, I recently had to make an important choice: either shut this publication down or add some capacity to it.

I chose the latter.

After 60+ free special sits monitors and company write-ups, going forward much new content will be behind a paywall. We will keep publishing free content — that will always remain a core part of ToffCap — but we also want to keep growing and increasing the quality of our publications.

A few years ago my partner and I left the fund we were managing to focus on a few client specific mandates. This decision cost us some serious income, but we also knew that having a few long-term clients that provided all the freedom we wanted (within the mandates) with little to no pressure was priceless.

But both mandates being quite different, our working weeks are pretty savage. I don’t mind this. I love doing it and feel privileged to be able to do this work.

However, ToffCap comes on top of this. And as I’ve continued to grow and expand the offering (with some help of my partner and our intern du jour) this has started to eat into some serious family time, particularly in the evenings and weekends.

I like writing, publishing ideas and interacting with you, but not so much as I like my family ;)

And as you know, it costs us quite some time, effort and $$ to find, collect, review and publish the ideas, particularly relating to our ToffCap Monday Monitor - our overview of actionable event-driven trades and special sits. Introducing a paid version would go a long way to add necessary capacity, mainly for further growth.

So this is the plan.

The price of the paid offering will be €43.75 per month (on the yearly subscription). I intend to keep the price fixed for at least a few years, as I don’t like the ‘start low and raise prices’ game.

For this price, you’ll get:

• 42 - 46 ToffCap Monday Monitor’s per year, our overview of interesting event-driven trades.

• At least 12 ideas per year, though if you follow ToffCap you’ll know that this will probably be (quite) a bit more between core ideas, quick pitches, watchlist ideas, etc.

• Regular updates on our core ideas.

• Eternal gratitude.

I believe that this is a very compelling proposition. Honestly, I think that just the TMM is worth the price. As a small reminder, the purpose of the TMM is to provide a valuable foundation of potentially actionable event-driven investment ideas—those that spark interest and merit further exploration; we are not interested in providing an exhaustive list of every announced merger, buyback, insider trade, executive change, and so on—there are plenty of resources available for that (and most events flagged are not actionable).

And again, we will always keep publishing free content—that will remain a core part of ToffCap.

It might also be good to briefly remind what ToffCap is not. This is not a ‘road to $1m’, ‘follow our portfolio on a daily basis’, ‘50p deep dive per week’, etc. publication.

We learned years ago that having a good idea is by far not enough to generate good returns. One of the most important things is that it must also fit your character and investment style.

In contrast, ToffCap’s goal is to be a great, high quality ‘push in the right direction’. We scour the markets on a daily basis and have a pretty large network of peers constantly sharing ideas. We screen, assess and do the works on many ideas each week. We almost always have more ideas that time. And I want to share these ideas with you.

That’s it my friends.

I hope you’ll follow us along for the journey.

But above all, many thanks to all that follow and have read ToffCap these past years!

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